Well, since you asked…..
Artigiana is the Italian word for artisan and this word embodies my philosophical approach. An artisan creates functional art.
You have a functional chair. It works. You can sit in it. The chair accomplishes its purpose, but is not necessarily that great looking.
But if it is something more, if it is aesthetically pleasing and comfortable AND you can sit in it……. Nice!
That’s the Artigiana approach.
Graphic design, web design, and word crafting that is functional art.
What kind of functional art do you need for your communication strategies?
AN INTRODUCTION
Lori
I started out as a fine artist. Then added graphic design and web design to my creative fun. After that, content and technical writing. Who knows what yummy thing is next.
You can see some of my art at lepaulson.com
I’m also a history and a word nerd. Making connections with art history, design theory, and design history is part of my creative process.
I suffer quite willingly from Chronic Incurable Curiosity.